First of all, we love a good photo and a good movie. Here's both. Mystery, beauty, a plot line? Only you can guess and that's what makes the new luxury couture campaign so interesting. A couple, or...not. Is he her brother? Is she about to tell him that she loves him in that great coat? Perhaps they've just decided to start an affair, even though she's the daughter of an aging Italian despot who'd kill him if he knew...or, perhaps he's just her personal trainer. Hmmm. Stories about beautiful young people in gorgeous clothes is so, well, "aspirational". We can't help ourselves. We simply must know the story of this photo that has a sense of mystery, luxury, tension, and, expresses the beauty of art and fashion.
Commerce when combined with art, is luxury content at its best. We see it as an interesting trend, we fear for the state of art, itself. When artists cross over to the dark side of commerce, who wins and who loses?
STYLIST PRIVEE
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